The rating is based on a 1,000-point scale.
Investor satisfaction was measured in the following segments (in order of importance): trust; people; products and services; value for fees; ability to manage wealth how and when I want; problem resolution; and digital channels.
The source does not specify the type of survey used.
Citation formats
Investor satisfaction with leading Canadian investment firms 2024
In 2024, National Bank Financial achieved the highest investor satisfaction among Canada's leading full-service investment firms. The average ranking of the firms surveyed was *** points, based on a 1,000-point scale.
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J.D. Power. (May 2, 2024). Investor satisfaction with full-service investment firms in Canada in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1127872/investor-satisfaction-investment-firms-canada/
J.D. Power. "Investor satisfaction with full-service investment firms in Canada in 2024." Chart. May 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1127872/investor-satisfaction-investment-firms-canada/
J.D. Power. (2024). Investor satisfaction with full-service investment firms in Canada in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1127872/investor-satisfaction-investment-firms-canada/
J.D. Power. "Investor Satisfaction with Full-service Investment Firms in Canada in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 May 2024, /statistics/1127872/investor-satisfaction-investment-firms-canada/
J.D. Power, Investor satisfaction with full-service investment firms in Canada in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1127872/investor-satisfaction-investment-firms-canada/ (last visited August 02, 2026)
Investor satisfaction with full-service investment firms in Canada in 2024 [Graph], J.D. Power, May 2, 2024. [Online]. Available: /statistics/1127872/investor-satisfaction-investment-firms-canada/