| Characteristic | Share of respondents |
|---|---|
| Lower prices | 60% |
| Product not available in their country | 44% |
| Better quality products | 32% |
| Better delivery/return options | 23% |
| Sustainable or ethical sourcing | 13% |
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Source
Source
Release date
May 2026
More information
Region
Worldwide
Survey time period
December 2025 to February 2026
Number of respondents
29,000 online shoppers in 29 countries*
Method of interview
Online survey
Supplementary notes
*Respondents made at least one online purchase within the three months before the survey. The survey was conducted across the following countries:
- Argentina, Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Denmark, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.
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