If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?
Characteristic
Yes, brands associated with this influencer are also losing my trust and I am less likely to buy their products in the future
It would affect my trust in the brands but I would still buy their products
No, my confidence in these brands would not be affected
Do not know
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
In 2023, around ** percent of people aged 25-to-34-years old in Germany said that if an influencer is involved in a scandal then they are likely to lose trust in brands that this person has collaborated with. Only ** percent of people over the age of ** shared this view.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (June 21, 2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov. "If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?." Chart. June 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov. (2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov. "If a Social Media Influencer Is in The Headlines for Controversial Reasons, What Effect Does This Have on Your Opinion on The Brands They Worked or Collaborated With?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2023, /statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov, If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? ÌÇÐÄÆƽâ°æ, /statistics/1395488/influencer-scandal-effect-brand-age-germany/ (last visited July 24, 2026)
If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph], YouGov, June 21, 2023. [Online]. Available: /statistics/1395488/influencer-scandal-effect-brand-age-germany/
