Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022
Characteristic
Share of respondents
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During a late 2022 survey carried out in the Republic of Ireland, ** percent of responding adults stated they were willing to listen to advertising when listening to online audio radio, music, or podcasts in return for great free content. In the province of Munster, in the south of the country, the share stood at ** percent.
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IAB Ireland. (November 15, 2022). Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. "Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. (2022). Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. "Share of Consumers Who Were Willing to Listen to Advertising When Listening to Online Audio Content in Return for Free Content in Ireland as of October 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland, Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 ÌÇÐÄÆƽâ°æ, /statistics/1393491/audio-ads-free-content-ireland/ (last visited July 25, 2026)
Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 [Graph], IAB Ireland, November 15, 2022. [Online]. Available: /statistics/1393491/audio-ads-free-content-ireland/
