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Share of TikTok is digital advertising spending in the United States from 2021 to 2024

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Sources

Release date

August 2022

Region

United States

Survey time period

2021

Special properties

includes all internet-connected devices and all ad formats; excludes traffic acquisition costs (TAC) to partner sites

Supplementary notes

* Forecast.

Citation formats

TikTok share of digital ad spend in the U.S. 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2022

In 2021, TikTok accounted for *** percent of digital adverting spending in the United States. By 2024, the share is expected to increase to *** percent. TikTok is also projected to be the second largest influencer marketing platform in the U.S. by that time.

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