Respondents were asked: For the category of alcoholic beverages, what are the five main reasons that you consider when purchasing a product in this category?
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Mexico: main reasons why consumers chose a specific alcoholic beverage 2024
In July 2024, *** consumers in Mexico were asked to name the five most important reasons why they chose a specific product in the alcoholic beverages category. percent of them said that the most important attribute to consider when choosing a specific product was its quality. Other crucial attributes included accessible price, promotions, availability at the supermarket, and brand recognition. For contrast, only about * percent considered important the fact that a product had organic certifications or that it came from a brand that promotes gender equity.
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