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Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation

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Sources

Release date

May 2023

Region

Worldwide

Survey time period

March 8 to 24, 2023

Number of respondents

3,001 respondents

Age group

18 years and older

Special properties

adults who made a purchase in the previous six months

Method of interview

Online survey

Supplementary notes

The study was conducted in Australia, Brazil, Colombia, France, Germany, Japan, Mexico, Italy, Singapore, Spain, U.S. and the UK.

Citation formats

Shoppers not comfortable with AI for personalization 2023, by generation

Published by
F. Watty,
May 15, 2023

Artificial intelligence (AI) has endless potential to enhance personalization in the online shopping experience. However, a 2023 survey carried out in twelve countries around the globe indicated that not all consumers are comfortable with this type of AI use. Some ** percent of Baby Boomers did not wish for AI personalization of their customer journey. In turn, only ** percent of French Gen Z shoppers had the same opinion.

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