| Characteristic | Share of advertisers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
In cooperation with
IAB Europe
Release date
January 2026
More information
Region
Europe
Survey time period
October and November 2025
Number of respondents
>170
Special properties
among marketers at advertisers
Method of interview
Email survey
Supplementary notes
The question was phrased by the source as follows: "What do you consider to be the key barriers to the adoption or growth of digital advertising?"
According to the source, respondents in "over 27" countries in Europe were surveyed, but it did not specify the countries.
The source does not specify the number of responding advertisers, but it informs that it surveyed "over 170 respondents" and that approximately 14 percent of them were advertisers.
Multiple answers were possible.
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