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Distribution of digital advertising services payers in the United States from December 2019 to December 2023, by timeliness of payment

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Source

Release date

March 2024

Region

United States

Survey time period

December 2019 to December 2023

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Digital ad services payers in the U.S. 2019-2023, by timeliness of payment

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2024
In the second half of 2023, almost half (or ** percent) of the digital advertising services payers in the United States paid late more than half the time. The respective share stood a slightly more than **** (or ** percent) in the first half of 2022. According to the same study, in the second half of 2023, 46 percent of all digital media and advertising payments were late.
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