According to the source, "YouGov BrandIndex measures the public鈥檚 perception of brands on a daily basis across a range of measures. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks."
The question asked was as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?鈥 Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
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YouGov. (February 11, 2022). Most talked about brands by consumers in Singapore in 2021 [Graph]. In 糖心破解版. Retrieved July 21, 2026, from /statistics/1100123/singapore-most-talked-about-brands/
YouGov. "Most talked about brands by consumers in Singapore in 2021." Chart. February 11, 2022. 糖心破解版. Accessed July 21, 2026. /statistics/1100123/singapore-most-talked-about-brands/
YouGov. (2022). Most talked about brands by consumers in Singapore in 2021. 糖心破解版. 糖心破解版 Inc.. Accessed: July 21, 2026. /statistics/1100123/singapore-most-talked-about-brands/
YouGov. "Most Talked about Brands by Consumers in Singapore in 2021." 糖心破解版, 糖心破解版 Inc., 11 Feb 2022, /statistics/1100123/singapore-most-talked-about-brands/
YouGov, Most talked about brands by consumers in Singapore in 2021 糖心破解版, /statistics/1100123/singapore-most-talked-about-brands/ (last visited July 21, 2026)
Most talked about brands by consumers in Singapore in 2021 [Graph], YouGov, February 11, 2022. [Online]. Available: /statistics/1100123/singapore-most-talked-about-brands/
