YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
Band-Aid was elected the best brand in the United States in 2022, according to consumers' perceptions, scoring **** points in the BrandIndex score. The dish soap brand Dawn and the St. Jude Children's Research Hospital followed with scores of **** and **** points, respectively.
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YouGov. (November 15, 2022). Leading brands in the United States in 2022, by BrandIndex score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1377244/best-brands-us/
YouGov. "Leading brands in the United States in 2022, by BrandIndex score." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1377244/best-brands-us/
YouGov. (2022). Leading brands in the United States in 2022, by BrandIndex score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1377244/best-brands-us/
YouGov. "Leading Brands in The United States in 2022, by Brandindex Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1377244/best-brands-us/
YouGov, Leading brands in the United States in 2022, by BrandIndex score ÌÇÐÄÆƽâ°æ, /statistics/1377244/best-brands-us/ (last visited July 19, 2026)
Leading brands in the United States in 2022, by BrandIndex score [Graph], YouGov, November 15, 2022. [Online]. Available: /statistics/1377244/best-brands-us/
