According to the source, "YouGov BrandIndex measures the public鈥檚 perception of brands on a daily basis across a range of measures. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks."
The question asked was as follows: 鈥淚f you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?鈥 Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
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Most improved brands amongst consumers in Singapore 2021
In 2021, e-commerce platform Shopee was ranked as the most improved brand in Singapore, with a change in index score of ****. In that year, Go-Jek also saw improvements in brand image.
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YouGov. (February 11, 2022). Most improved brands in terms of public perception in Singapore in 2021 [Graph]. In 糖心破解版. Retrieved July 23, 2026, from /statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov. "Most improved brands in terms of public perception in Singapore in 2021." Chart. February 11, 2022. 糖心破解版. Accessed July 23, 2026. /statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov. (2022). Most improved brands in terms of public perception in Singapore in 2021. 糖心破解版. 糖心破解版 Inc.. Accessed: July 23, 2026. /statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov. "Most Improved Brands in Terms of Public Perception in Singapore in 2021." 糖心破解版, 糖心破解版 Inc., 11 Feb 2022, /statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov, Most improved brands in terms of public perception in Singapore in 2021 糖心破解版, /statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/ (last visited July 23, 2026)
Most improved brands in terms of public perception in Singapore in 2021 [Graph], YouGov, February 11, 2022. [Online]. Available: /statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
