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Purchase influence channels for clothing purchases among MZ generations in South Korea as of April 2022

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Source

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Release date

April 2022

Region

South Korea

Survey time period

April 1 to 4, 2022

Number of respondents

1,714 respondents

Age group

15-39 years

Special properties

those who looked up information about clothes

Method of interview

Online Access Panel

Supplementary notes

Up to three answers were possible.

Citation formats

MZ generation clothing purchase influence channels South Korea 2022

Published by
F. Watty,
Apr 4, 2023
According to a survey in April 2022, online shopping mall websites influenced clothing purchases among MZ generation members in South Korea with a share of around ** percent, followed by Instagram and YouTube. The influence on clothing purchases of YouTube increased the most among the listed influence channels compared to the previous year. Overall, online channels had the highest influence on purchase decisions on the South Korean MZ generation.
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