In a survey conducted by in February 2025, the majority of respondents ** percent in India chose to shop on social media as it was convenient. Whereas, about ** percent of respondents preferred to purchasing on social media as it was being promoted by an influencer they follow.
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Rakuten Insight. (March 27, 2025). Reasons for purchasing on social media in India as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. "Reasons for purchasing on social media in India as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. (2025). Reasons for purchasing on social media in India as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. "Reasons for Purchasing on Social Media in India as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight, Reasons for purchasing on social media in India as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1374198/india-reasons-for-shopping-on-social-media/ (last visited July 31, 2026)
Reasons for purchasing on social media in India as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1374198/india-reasons-for-shopping-on-social-media/
