According to a survey conducted by in February 2025 reported that ** percent of Indian respondents preferred Instagram for social commerce. In comparison, ** percent of respondents chose YouTube for purchasing on social media.
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Rakuten Insight. (March 27, 2025). Preferred platform for shopping on social media in India as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. (2025). Preferred platform for shopping on social media in India as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1374232/india-preferred-social-media-platform-for-shopping/ (last visited July 25, 2026)
Preferred platform for shopping on social media in India as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1374232/india-preferred-social-media-platform-for-shopping/
