In 2022, facial care products were the most popular fast-moving consumer goods (FMCG) category to be bought via social commerce channels in Vietnam, accounting for **** percent of the total FMCG value on these channels. Milk powder followed as the category with the second-highest FMCG value share on social commerce in the same year.
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Kantar Worldpanel. (February 27, 2023). Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. "Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share." Chart. February 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. (2023). Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods (Fmcg) Categories for Social Commerce Shopping among Consumers in Vietnam in 2022, by Value Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2023, /statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel, Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share ÌÇÐÄÆƽâ°æ, /statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/ (last visited August 01, 2026)
Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share [Graph], Kantar Worldpanel, February 27, 2023. [Online]. Available: /statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
