In 2022, sun protection products were the fast-moving consumer goods (FMCG) category with the highest year-on-year value growth on social commerce channels in Vietnam, with a growth rate of **** percent. Hand and body care followed as the category with the second-highest FMCG value growth on social commerce in the same year.
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Kantar Worldpanel. (February 27, 2023). Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel. "Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022." Chart. February 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel. (2023). Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel. "Fast-moving Consumer Goods (Fmcg) Categories with Highest Value Growth on Social Commerce Shopping among Consumers in Vietnam in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2023, /statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel, Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/ (last visited August 01, 2026)
Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022 [Graph], Kantar Worldpanel, February 27, 2023. [Online]. Available: /statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
