In Sweden, ad-supported streaming TV was most popular among older generations - nearly two in three boomers to a 2023 survey stated that they used those platforms to watch TV shows and movies. In comparison, ** percent of Gen Z viewers consumed video content on ad-supported streaming services.
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Magnite. (April 21, 2023). Share of ad-supported streaming TV viewers in Sweden as of January 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1398713/ad-supported-streaming-viewership-sweden-by-generation/
Magnite. "Share of ad-supported streaming TV viewers in Sweden as of January 2023, by generation." Chart. April 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1398713/ad-supported-streaming-viewership-sweden-by-generation/
Magnite. (2023). Share of ad-supported streaming TV viewers in Sweden as of January 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1398713/ad-supported-streaming-viewership-sweden-by-generation/
Magnite. "Share of Ad-supported Streaming Tv Viewers in Sweden as of January 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2023, /statistics/1398713/ad-supported-streaming-viewership-sweden-by-generation/
Magnite, Share of ad-supported streaming TV viewers in Sweden as of January 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1398713/ad-supported-streaming-viewership-sweden-by-generation/ (last visited July 14, 2026)
Share of ad-supported streaming TV viewers in Sweden as of January 2023, by generation [Graph], Magnite, April 21, 2023. [Online]. Available: /statistics/1398713/ad-supported-streaming-viewership-sweden-by-generation/
