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Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022

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Sources

Release date

September 2022

Region

United Kingdom

Survey time period

February 28 to March 3, 2022

Number of respondents

572 respondents

Special properties

connected TV consumers

Method of interview

Online survey

Supplementary notes

Original survey question: How often do you use free ad-supported premium video platforms?

Citation formats

Frequency of AVOD usage in the UK 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 30, 2022
Ad-supported video-on-demand (AVOD) services were used daily by about ** percent of connected TV viewers in the United Kingdom, according to a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, March 2022. This demonsts the prevalence of this type of streaming platform for consumers. In comparison, less than ** person of UK consumers reported using AVOD services less than once per week.
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