Streaming companies in the Western European OTT market generate most of their revenues with SVOD services, with an expected revenue of nearly ** billion U.S. dollars in 2029. While ad-supported streaming is growing in popularity as well, the digital rental and purchase market is slowing.
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Digital TV News. (March 18, 2024). Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/323033/online-tv-video-revenue-europe/
Digital TV News. "Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars)." Chart. March 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/323033/online-tv-video-revenue-europe/
Digital TV News. (2024). Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/323033/online-tv-video-revenue-europe/
Digital TV News. "Revenue of The Over-the-top (Ott) Market in Western Europe in 2029, by Source (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2024, /statistics/323033/online-tv-video-revenue-europe/
Digital TV News, Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/323033/online-tv-video-revenue-europe/ (last visited July 30, 2026)
Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars) [Graph], Digital TV News, March 18, 2024. [Online]. Available: /statistics/323033/online-tv-video-revenue-europe/
