In 2025, Gucci was the most valuable Italian brand with a brand value of billion U.S. dollars. Enel and Ferrari completed the podium, each with a brand value of roughly **** billion and ** billion.
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Kantar. (March 19, 2025). Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/744120/brands-yoy-change-of-value-italy/
Kantar. "Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/744120/brands-yoy-change-of-value-italy/
Kantar. (2025). Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/744120/brands-yoy-change-of-value-italy/
Kantar. "Leading Italian Brands Worldwide in 2025, by Brand Value (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/744120/brands-yoy-change-of-value-italy/
Kantar, Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/744120/brands-yoy-change-of-value-italy/ (last visited July 26, 2026)
Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph], Kantar, March 19, 2025. [Online]. Available: /statistics/744120/brands-yoy-change-of-value-italy/
