This survey was conducted in the following 30 countries: the Philippines, Indonesia, Malaysia, Vietnam, India, Thailand, Taiwan, Singapore, China, Australia, Kazakhstan, Japan, Mexico, Chile, Brazil, the United States, Argentina, Canada, the United Kingdom, Turkey, France, Germany, Spain, Poland, Italy, Russia, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
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Perception change of South Korea after hallyu content use 2025
According to a survey conducted across 30 countries in December 2025, around **** percent of respondents stated that their perception of South Korea became more positive after engaging with "hallyu" content. About ** did not experience any change in opinion towards the country.
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Korean Foundation for International Cultural Exchange. (March 30, 2026). Change in perception of South Korea after consuming hallyu content as of December 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Change in perception of South Korea after consuming hallyu content as of December 2025." Chart. March 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. (2026). Change in perception of South Korea after consuming hallyu content as of December 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Change in Perception of South Korea after Consuming Hallyu Content as of December 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2026, /statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange, Change in perception of South Korea after consuming hallyu content as of December 2025 ÌÇÐÄÆƽâ°æ, /statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/ (last visited August 02, 2026)
Change in perception of South Korea after consuming hallyu content as of December 2025 [Graph], Korean Foundation for International Cultural Exchange, March 30, 2026. [Online]. Available: /statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
