According to a survey conducted across **** countries in Europe in 2021, around **** percent of respondents considered K-pop as the cultural phenomenon they most strongly associated with South Korea and the hallyu phenomenon. Hallyu, also known as the Korean Wave, describes the global rise in popularity of South Korean pop culture and other cultural phenomena. K-pop is commonly considered to be a major driver behind this rise in interest.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). Cultural phenomena most strongly associated with South Korea in Europe as of December 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1366200/south-korea-cultural-hallyu-associations-in-europe/
Korean Foundation for International Cultural Exchange. "Cultural phenomena most strongly associated with South Korea in Europe as of December 2021." Chart. December 14, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1366200/south-korea-cultural-hallyu-associations-in-europe/
Korean Foundation for International Cultural Exchange. (2022). Cultural phenomena most strongly associated with South Korea in Europe as of December 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1366200/south-korea-cultural-hallyu-associations-in-europe/
Korean Foundation for International Cultural Exchange. "Cultural Phenomena Most Strongly Associated with South Korea in Europe as of December 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Dec 2022, /statistics/1366200/south-korea-cultural-hallyu-associations-in-europe/
Korean Foundation for International Cultural Exchange, Cultural phenomena most strongly associated with South Korea in Europe as of December 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1366200/south-korea-cultural-hallyu-associations-in-europe/ (last visited August 03, 2026)
Cultural phenomena most strongly associated with South Korea in Europe as of December 2021 [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: /statistics/1366200/south-korea-cultural-hallyu-associations-in-europe/