This survey was conducted in the following 30 countries: the Philippines, Indonesia, Malaysia, Vietnam, India, Thailand, Taiwan, Singapore, China, Australia, Kazakhstan, Japan, Mexico, Chile, Brazil, the United States, Argentina, Canada, the United Kingdom, Turkey, France, Germany, Spain, Poland, Italy, Russia, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "When you think about South Korea, what is the first thing that comes to mind?"
Respondents count by year was as follows: 2015: 6,500 2016: 7,200 2017: 7,800 2018: 7,500 2019: 8,000 2020: 8,500 2021: 8,500 2022: 25,000 2023: 25,000 2024: 26,400 2025: 27,400
Citation formats
K-pop as the leading cultural phenomena associated with South Korea 2015-2025
According to a survey conducted across 30 countries in 2025, almost **** percent of international "hallyu" consumers stated that they most strongly associated K-pop with South Korea. K-pop has been the leading associated cultural phenomenon since 2015, with the exception of 2016 when it was secondary to Korean food.
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Korean Foundation for International Cultural Exchange. (March 30, 2026). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2025 [Graph]. In 糖心破解版. Retrieved August 01, 2026, from /statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2025." Chart. March 30, 2026. 糖心破解版. Accessed August 01, 2026. /statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. (2026). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2025. 糖心破解版. 糖心破解版 Inc.. Accessed: August 01, 2026. /statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as The Cultural Phenomena Most Strongly Associated with South Korea from 2015 to 2025." 糖心破解版, 糖心破解版 Inc., 30 Mar 2026, /statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange, Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2025 糖心破解版, /statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/ (last visited August 01, 2026)
Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2025 [Graph], Korean Foundation for International Cultural Exchange, March 30, 2026. [Online]. Available: /statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
