among international hallyu consumers in 28 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 28 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, Hong Kong, the Philippines, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Citation formats
Favorability of hallyu contents from South Korea 2024, by content type
According to a survey conducted across 28 countries in 2024, Korean entertainment and variety shows were the most popular type of content among "hallyu" consumers, with around **** percent of respondents stating that they liked this type of content. Other popular types of cultural contents or products included K-beauty and K-dramas.
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Korean Foundation for International Cultural Exchange. (March 31, 2025). Popularity of hallyu contents from South Korea as of December 2024, by type of contents [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange. "Popularity of hallyu contents from South Korea as of December 2024, by type of contents." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange. (2025). Popularity of hallyu contents from South Korea as of December 2024, by type of contents. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange. "Popularity of Hallyu Contents from South Korea as of December 2024, by Type of Contents." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange, Popularity of hallyu contents from South Korea as of December 2024, by type of contents ÌÇÐÄÆƽâ°æ, /statistics/1366001/south-korea-hallyu-popularity-by-content-type/ (last visited July 24, 2026)
Popularity of hallyu contents from South Korea as of December 2024, by type of contents [Graph], Korean Foundation for International Cultural Exchange, March 31, 2025. [Online]. Available: /statistics/1366001/south-korea-hallyu-popularity-by-content-type/
