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In 2025, the best-selling girl group album in South Korea was “IVE EMPATHY” by IVE, with approximately *** million copies sold. Most groups scored multiple entries that year.

The gap between girl and boy groups

IVE is a girl group under Starship Entertainment consisting of six members. They made their debut in 2021 and have since achieved considerable success in the K-pop industry. This is evident in IVE’s domestic album sales, which totals about **** million copies as of 2025. While girl groups typically dominated the digital singles charts, boy groups consistently secured higher rankings in physical album sales, as observed in the worldwide physical music album sales. Notably, IVE's album secured the seventh position, with the remaining spots occupied by various boy groups. 

K-Pop fan activities

The sales of physical albums in South Korea have witnessed a remarkable surge over the past decade, surpassing *** million music albums in 2023. The trend of purchasing physical copies of albums has gained widespread popularity among K-pop enthusiasts, largely due to unique packaging, captivating photo albums, and other freebies. On average, fans spent about U.S. dollars per month on K-pop in 2024. Apart from the physical album experience, K-pop fans are actively engaged in various other activities. Alongside streaming music from their favorite idols, fans are watching K-pop related videos as many idols are now consistently sharing content on platforms like YouTube.