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Source
Sources
Release date
March 2025
More information
Region
Worldwide, South Korea
Survey time period
November 29 to December 27, 2024
Number of respondents
26,400 respondents
Age group
15-59 years
Special properties
among international Hallyu consumers in 26 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 28 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, Hong Kong, Philippines, United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, United Arab Emirates, Saudi Arabia, South Africa, and Egypt.
Original question: "When you think about South Korea, what comes to mind first?"
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