among international Hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.
Citation formats
COVID-19 induced consumption of Hallyu content from South Korea 2021, by content type
According to a survey conducted across ** countries in 2021, around **** percent of respondents stated that their consumption of K-dramas increased after the coronavirus (COVID-19) pandemic began. Other video-based content, such as movies and entertainment programs, also saw large increases in consumption, at around ** percent and **** percent respectively.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange. "COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents." Chart. December 14, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange. (2022). COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange. "Covid-19-driven Increase in Consumption of Hallyu Contents from South Korea as of December 2021, by Type of Contents." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Dec 2022, /statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange, COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents ÌÇÐÄÆÆ½â°æ, /statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/ (last visited July 29, 2026)
COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: /statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/