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Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022

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Sources

Release date

August 2022

Region

Asia

Survey time period

July 2022

Number of respondents

7,209 respondents

Special properties

among consumers from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam

Citation formats

Leading ads on online shopping platforms that influenced purchase SEA 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 16, 2023
According to a survey among Southeast Asian consumers in 2022, half of the respondents were influenced to purchase by paid search on online shopping platforms. In comparison, push-notifications from apps influenced ** percent of the Southeast Asian respondents to make a purchase in 2022.
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