Proportion of consumers that will shop more online during Black Friday and Cyber Monday in the Netherlands in 2022 compared to last year, by generation
Characteristic
Share of respondents
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The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
Citation formats
Generations that will shop more online on Black Friday in the Netherlands 2022
According to the results of a recent survey conducted in 2022, Dutch consumers belonging to Generation Z stated that they would shop online more during Black Friday and Cyber Monday compared to last year. A similar share of millennial respondents stated the same.
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Klarna. (November 16, 2022). Proportion of consumers that will shop more online during Black Friday and Cyber Monday in the Netherlands in 2022 compared to last year, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1345644/generations-that-will-shop-more-online-on-black-friday-netherlands/
Klarna. "Proportion of consumers that will shop more online during Black Friday and Cyber Monday in the Netherlands in 2022 compared to last year, by generation." Chart. November 16, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1345644/generations-that-will-shop-more-online-on-black-friday-netherlands/
Klarna. (2022). Proportion of consumers that will shop more online during Black Friday and Cyber Monday in the Netherlands in 2022 compared to last year, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1345644/generations-that-will-shop-more-online-on-black-friday-netherlands/
Klarna. "Proportion of Consumers That Will Shop More Online during Black Friday and Cyber Monday in The Netherlands in 2022 Compared to Last Year, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Nov 2022, /statistics/1345644/generations-that-will-shop-more-online-on-black-friday-netherlands/
Klarna, Proportion of consumers that will shop more online during Black Friday and Cyber Monday in the Netherlands in 2022 compared to last year, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1345644/generations-that-will-shop-more-online-on-black-friday-netherlands/ (last visited July 26, 2026)
Proportion of consumers that will shop more online during Black Friday and Cyber Monday in the Netherlands in 2022 compared to last year, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: /statistics/1345644/generations-that-will-shop-more-online-on-black-friday-netherlands/