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Most popular product categories during Black Friday in France in 2024

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Sources

Release date

November 2024

Region

France

Survey time period

October 24 to 28, 2024

Number of respondents

1,009*

Age group

18 years and older

Special properties

respondents who had previously stated that they intended to purchase something on Black Friday

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were allowed.
The source asked respondents what product categories they were thinking of buying on Black Friday.
* The report's total number of surveyed participants amounted to a sample of 1,009 people, representative of the French population.

Citation formats

Most popular product categories during Black Friday in France 2024

Published by
F. Watty,
Nov 12, 2024

For Black Friday 2024, about ** percent of French consumers taking part in a survey stated that they were planning to buy ready-to-wear clothing, making it the leading product category. Beauty products and household appliances ranked second and third, respectively.

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