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Source
Source
Release date
December 2018
More information
Region
Germany
Survey time period
2009 to 2018
Number of respondents
348,112 respondents
Age group
14 and older
Special properties
Monthly online surveys in the specified time period; unsupported evaluation
Method of interview
Online survey
Supplementary notes
The survey question was asked in the following wording: "For which brand have you recently noticed advertising especially often? Please don't consider only TV ads, but also advertising measures on the radio, in newspapers/ magazines, on the internet, in the cinema or on posters. Please write down only the brand which you think of first (please name just one single brand)."
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