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Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s)

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Source

Release date

2021

Region

Nigeria

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.

Citation formats

Popular online marketplaces for physical goods in Nigeria 2020

Published by
Yihan Ma,
Jul 24, 2021
As of 2020, Jumia was by far the most popular online marketplace for physical goods in Nigeria, with an estimated number of visitors reaching *** million. The company is based in Nigeria and operates in many other African countries. Other popular online marketplaces in Nigeria in that year were Jiji and Konga, which counted some ** million and ** million web visitors, respectively.
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Topics

E-commerce in NigeriaKey indicators of Nigeria's economyDemographics of NigeriaE-commerce in AfricaPrices and inflation in Nigeria
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