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Distribution of visitors of online marketplaces in Nigeria in 2020, by segment

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Source

Release date

February 2022

Region

Nigeria

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.

The release date is when the data was accessed.

Citation formats

Visitors of online marketplaces in Nigeria 2020, by segment

Published by
Yihan Ma,
Feb 4, 2022
In 2020, most visitors of online marketplaces in Nigeria used a mobile app. The number of visitors of all online marketplaces present in the country reached million that year. Between 2019 and 2020, this figure experienced a decrease. In Nigeria, the most popular online marketplace is Jumia, a company based in Nigeria which operates in several other African countries.
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