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In Mexico, the net sales of amazon.com.mx amounted to more than **** billion U.S. dollars in 2025. Amazon narrowly surpassed its closest competitor mercadolibre.com.mx, which ranked second among B2C online retailers in the country, with sales totaling approximately **** billion dollars. Domestic competitors, namely Liverpool and Walmart, each surpassed the two-billion-dollar mark in e-commerce net sales in 2025.

Amazon's market penetration and infrastructure

Amazon's reach in Mexico is extensive, with delivery capabilities spanning all states. The company has invested heavily in its logistics network, boasting ** shipping centers, ** delivery stations, and over delivery points across the country. This infrastructure has likely contributed to Amazon's popularity in the country, as more than ** percent of survey respondents reported making a purchase on the platform in the previous 12 months in 2025.

Consumer preferences

The growth of e-commerce in Mexico is partly driven by generational preferences. Millennials show the highest inclination towards online shopping,with over ** percent favoring this channel. Generation Z and Generation X follow closely, with ** percent each preferring online stores to physical retail. When Mexican consumers have to choose between one online platform or other, they value the most the variety and availability of products as well as the speed of delivery.