19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The release date is the date of last access.
Citation formats
Most wanted e-commerce innovations in Norway 2023, by generation
According to a 2023 survey, half of Gen X consumers and ** percent of Millennials in Norway wished e-commerce sites could enhance frictionless payment methods, an innovation which also appealed to nearly ** percent of Gen Z in the country. Millennials were the biggest fans of virtual and augmented reality, a technological innovation that ** percent would like to try out.
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Klarna. (July 10, 2023). Share of shoppers wishing for selected e-commerce innovations in Norway in the 2nd quarter 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1307206/most-wanted-e-commerce-innovations-by-generation-norway/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in Norway in the 2nd quarter 2023, by generation." Chart. July 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1307206/most-wanted-e-commerce-innovations-by-generation-norway/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in Norway in the 2nd quarter 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1307206/most-wanted-e-commerce-innovations-by-generation-norway/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in Norway in The 2nd Quarter 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jul 2023, /statistics/1307206/most-wanted-e-commerce-innovations-by-generation-norway/
Klarna, Share of shoppers wishing for selected e-commerce innovations in Norway in the 2nd quarter 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1307206/most-wanted-e-commerce-innovations-by-generation-norway/ (last visited July 20, 2026)
Share of shoppers wishing for selected e-commerce innovations in Norway in the 2nd quarter 2023, by generation [Graph], Klarna, July 10, 2023. [Online]. Available: /statistics/1307206/most-wanted-e-commerce-innovations-by-generation-norway/
