In Colombia, **** percent of internet users discovered brands, products, and services via social media ads in the third quarter of 2023. Of the selected Latin American countries, Mexico ranked second, with **** percent of respondents reporting that they found new brands through social network advertising. Meanwhile, social media ads reached ** percent of Argentinian online users and **** percent of Brazilians.
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DataReportal, & We Are Social, & Meltwater. (February 9, 2023). Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal, und We Are Social, und Meltwater. "Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023." Chart. February 9, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal, We Are Social, Meltwater. (2023). Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal, and We Are Social, and Meltwater. "Share of Online Users Who Discovered New Brands, Products, and Services via Social Media Ads in Selected Latin American Countries in 3rd Quarter 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Feb 2023, /statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal & We Are Social & Meltwater, Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1336320/brand-discovery-social-media-ads-latin-america/ (last visited July 31, 2026)
Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 9, 2023. [Online]. Available: /statistics/1336320/brand-discovery-social-media-ads-latin-america/