* Includes retailer's or brand's websites or apps, as well as multicategory websites and digitial marketplaces, such as Amazon, Amercianas, Falabella, Linio, Mercado Libre, etc.
** Includes search engines like Bing, Google, Yahoo!, etc.
The survey included the following countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuardor, Guatemala, Mexico, Panama, Peru, and Uruguay.
Citation formats
Latin America: smartphone users' main search sources for online shopping 2022-2023
From 2022 to mid 2023, Latin American smartphone users researched products relied predominantly on retailer's online properties apps before making purchasing decisions. According to a survey conducted in thirteen countries across the region, over ** percent of respondents said they consulted these sources to find information about a product before buying it online. Furthermore, **** percent of mobile users researched items on social media, while another **** percent used consulted influencer accountes. Meanwhile, ** percent used popular search engines such as Google, Yahoo, and Bing, decreasing from a rate of ** percent of respondents in January 2023.
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Insider Intelligence. (December 4, 2023). Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. "Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023." Chart. December 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. (2023). Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. "Main Sources Used by Smartphone Users to Research a Product They Would like to Buy Digitally in Latin America from January 2022 to May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Dec 2023, /statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence, Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1336491/latin-america-smartphone-users-research-online-purchase/ (last visited July 26, 2026)
Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023 [Graph], Insider Intelligence, December 4, 2023. [Online]. Available: /statistics/1336491/latin-america-smartphone-users-research-online-purchase/
