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Share of consumers interested in post-death consumerism in selected countries worldwide in 2025

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Sources

Release date

October 2025

Region

Worldwide

Survey time period

June 16 to 27, 2025

Number of respondents

25,563 respondents

Age group

16 years and older

Special properties

shoppers buying online at least once a month

Supplementary notes

 The surveys took place in: Australia, Belgium, Brazil, Canada, China, France, Germany, India, Mexico, Netherlands, New Zealand, Saudi Arabia, South Africa, UAE, UK & USA.

Citation formats

Share of shoppers interested in post-death consumerism 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 27, 2025

According to a 2025 survey, about ** percent of consumers from India were interested in the ability to make purchases from the afterlife, for example, to continue providing for their families. Across the countries surveyed, consumers in New Zealand were among the least interested in this option, at ***percent.

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