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Share of consumers of Tmall luxury fashion and lifestyle products in China from January to October 2020, by age group

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Sources

Release date

December 2020

Region

China

Survey time period

January to October 2020

Supplementary notes

Gen Z was defined as the generation born after 1995.
Millennials was defined as the generation born between 1980 and 1995.

Citation formats

Share of consumers of Tmall luxury products 2020, by age group

Published by
Bruna Rocco,
Jan 7, 2021
In China, millennials dominated the consumer pool of Tmall's luxury fashion and lifestyle products in China from January to October 2020, with more than ** percent of consumers. Generation Z represented ** percent of Tmall's luxury fashion and lifestyle market, while the elder generation took the other ** percent.
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Luxury goods market in ChinaMoët Hennessy Louis Vuitton (LVMH Group)The Kering GroupLuxury e-commerce
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