| Characteristic | Gen Z | Millennials | Elder generations |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Sources
Release date
December 2020
More information
Region
China
Survey time period
as of December 2020
Number of respondents
3,000 respondents
Supplementary notes
Gen Z was defined as the generation born after 1995.
Millennials were defined as those born between 1980 and 1995.
The question was phrased by the source as follows: "In your opinion, which of the following choices best describe your reasons for purchasing luxury?"
This question also offered the options of following peers, fitting into social network, and other, but were chosen by few respondents.
Citation formats
