In 2025, advertising spending in Ireland will grow by more than percent and reach an estimated **** billion euros. Despite the forecast annual growth, the United Kingdom, Germany, and France were among the leading European ad markets.
Ireland's top ad channels
In 2024, the online ad expenditure amounted to over *** billion euros, or almost ** percent of the total, making it Ireland's leading ad medium that year. TV and radio followed with about *** million and *** million euros, respectively. According to another source, Irish digital ad revenues will continue to expand as the decade unfolds, exceeding *** billion euros by 2028.
The Irish TV ad market
Having experienced ups and downs since the pandemic, TV ad spending in Ireland was projected to increase for the second consecutive year in 2025 to more than *** million euros. As the medium dwells with the internet's constant rise, online video emerges as the fastest-growing ad channel in Ireland in 2025, with a forecast growth rate of nearly ** percent in 2025 – the average will stay at an estimated *** percent.
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Core Media . (January 30, 2025). Advertising spending in Ireland from 2020 to 2025 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1280425/ad-spend-ireland/
Core Media . "Advertising spending in Ireland from 2020 to 2025 (in billion euros)." Chart. January 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1280425/ad-spend-ireland/
Core Media . (2025). Advertising spending in Ireland from 2020 to 2025 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1280425/ad-spend-ireland/
Core Media . "Advertising Spending in Ireland from 2020 to 2025 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2025, /statistics/1280425/ad-spend-ireland/
Core Media , Advertising spending in Ireland from 2020 to 2025 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1280425/ad-spend-ireland/ (last visited July 16, 2026)
Advertising spending in Ireland from 2020 to 2025 (in billion euros) [Graph], Core Media , January 30, 2025. [Online]. Available: /statistics/1280425/ad-spend-ireland/
