Development index was a combination of industrial index, content index, and commercial index. The higher the index points, the stronger the growth potential.
Specifically, industrial index was measured by active userbase of apps, time spent on such apps, and number of such apps in each segment;
Content index was measured by number of videos related to the segment, viewership and search volume of such videos, and user engagement to such videos on Douyin platform;
Commercial index was measured by traffic and request volume, advertising revenue, and growth rate of cost per mille (CPM) in each segment.
As of January 2022, placement games had the highest level of growth potential in in-app advertising among all segments in China, with a development index of over *** points. Followed were female-oriented games and card games.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Analysys. (March 29, 2022). Growth potential of in-app advertising (IAA) based on development index in China as of January 2022, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1308358/china-development-prospects-of-in-app-advertising-by-segment/
Analysys. "Growth potential of in-app advertising (IAA) based on development index in China as of January 2022, by segment." Chart. March 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1308358/china-development-prospects-of-in-app-advertising-by-segment/
Analysys. (2022). Growth potential of in-app advertising (IAA) based on development index in China as of January 2022, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1308358/china-development-prospects-of-in-app-advertising-by-segment/
Analysys. "Growth Potential of In-app Advertising (Iaa) Based on Development Index in China as of January 2022, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2022, /statistics/1308358/china-development-prospects-of-in-app-advertising-by-segment/
Analysys, Growth potential of in-app advertising (IAA) based on development index in China as of January 2022, by segment ÌÇÐÄÆƽâ°æ, /statistics/1308358/china-development-prospects-of-in-app-advertising-by-segment/ (last visited July 21, 2026)
Growth potential of in-app advertising (IAA) based on development index in China as of January 2022, by segment [Graph], Analysys, March 29, 2022. [Online]. Available: /statistics/1308358/china-development-prospects-of-in-app-advertising-by-segment/
