Alibaba, Tencent, and Baidu are the major digital ad publishers in China. In 2021, the net digital ad revenue of the e-commerce tycoon Alibaba was estimated to be ** billion U.S. dollars. The delivery giant Meituan would register the highest year-on-year growth rate at **** percent in digital ad revenue among all ad platforms.
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eMarketer. (April 16, 2021). Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/796307/china-online-media-advertising-revenue-by-company/
eMarketer. "Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars)." Chart. April 16, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/796307/china-online-media-advertising-revenue-by-company/
eMarketer. (2021). Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/796307/china-online-media-advertising-revenue-by-company/
eMarketer. "Leading Digital Ad Publishers in China in 2021, by Estimated Net Digital Ad Revenue (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Apr 2021, /statistics/796307/china-online-media-advertising-revenue-by-company/
eMarketer, Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/796307/china-online-media-advertising-revenue-by-company/ (last visited August 03, 2026)
Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars) [Graph], eMarketer, April 16, 2021. [Online]. Available: /statistics/796307/china-online-media-advertising-revenue-by-company/