As mobile gaming forms become an increasingly significant part of the gaming industry, advertisers are seeking to make the most of this growing market. In a 2019 survey, ** percent of parents stated that they would prefer to view ads as part of gameplay, giving advertisers food for thought about how they present their ads to the gamer.
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eMarketer. (July 17, 2019). Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer. "Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic." Chart. July 17, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer. (2019). Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer. "Attitudes of Mobile Gamers towards In-app Advertising in The United States as of May 2019, by Demographic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2019, /statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer, Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic ÌÇÐÄÆƽâ°æ, /statistics/1030560/mobile-gaming-in-app-advertising-attitudes/ (last visited July 25, 2026)
Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic [Graph], eMarketer, July 17, 2019. [Online]. Available: /statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
