According to a survey on AI marketing conducted in September 2021, AI technology strength was the most valued capability when choosing ad agencies among Chinese advertisers, with over of respondents saying so. Followed were precise marketing tools and reachable audience size and database.
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Baidu, & Various sources (Tread Consulting), & China Advertising Association. (April 2, 2022). Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu, und Various sources (Tread Consulting), und China Advertising Association. "Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021." Chart. April 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu, Various sources (Tread Consulting), China Advertising Association. (2022). Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu, and Various sources (Tread Consulting), and China Advertising Association. "Most Important Capabilities of Digital Marketing Agencies Valued by Advertisers in China as of September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2022, /statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu & Various sources (Tread Consulting) & China Advertising Association, Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/ (last visited July 30, 2026)
Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021 [Graph], Baidu, & Various sources (Tread Consulting), & China Advertising Association, April 2, 2022. [Online]. Available: /statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
