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Importance of original TV and streaming content in selected countries in Europe as of August 2021

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Source

Release date

December 2021

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

August 3 to 8, 2021

Number of respondents

9,453 respondents

Age group

13-54 years

Special properties

TV Time app users

Citation formats

Preference of viewers for original content in Europe 2021, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, May 3, 2022
Among select Western European countries, original streaming service content was found to be either very important or important to the majority of viewers. Viewers in the United Kingdom and Italy were found to be particularly partial to original streaming service content, where over ** percent of consumers in each country indicated that original content was very important to them. German viewers, on the other hand, had the lowest preference among viewers in surveyed countries for original content, with just ** percent of respondents reporting that it was important to them.
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