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Interest in different subscription-based video streaming methods in selected European countries as of 2021

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Source

Release date

December 2021

Region

Europe

Survey time period

2021

Number of respondents

30,150*

Age group

18-75

Supplementary notes

*Number of respondents refers to the amount in 19 countries worldwide.

Original survey question: Now imagine that there was a new video streaming service that you were interested in. If they were to offer you the option of a lower subscription fee, or none at all, in exchange for watching ads, which, if any, of the following subscriptions would you be most interested in?

Citation formats

Appeal of AVOD services in Europe 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2022
In 2021, Belgians were by far the least interested in ad-supported video-on-demand (AVOD) services among viewers in selected countries in Europe. Nearly half of streaming viewers in Belgium expressed disinterest in a potential video streaming service offering a lower subscription free but requiring ad viewing. In comparison, about ** to ** percent of viewers in other European countries reported that they would not register for such a service, while around ** percent of viewers in most of those countries responded that they would pay a lower price and accept ad-supported viewing.
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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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