Data from the second quarter of 2022 found that the global time spent viewing content on streaming services increased by ** percent compared with the same period of the previous year. The growth in streaming viewing time differed considerably from region to region. Some regional markets, such as Asia and LATAM, still appear to have massive growth potential. In contrast, North American's viewing time nearly stagnated.
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Conviva . (September 12, 2022). Year-over-year growth in viewing time of streaming services worldwide as of 2nd quarter 2022, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1310937/streaming-services-viewing-time-growth-wordwide-region/
Conviva . "Year-over-year growth in viewing time of streaming services worldwide as of 2nd quarter 2022, by region." Chart. September 12, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1310937/streaming-services-viewing-time-growth-wordwide-region/
Conviva . (2022). Year-over-year growth in viewing time of streaming services worldwide as of 2nd quarter 2022, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1310937/streaming-services-viewing-time-growth-wordwide-region/
Conviva . "Year-over-year Growth in Viewing Time of Streaming Services Worldwide as of 2nd Quarter 2022, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Sep 2022, /statistics/1310937/streaming-services-viewing-time-growth-wordwide-region/
Conviva , Year-over-year growth in viewing time of streaming services worldwide as of 2nd quarter 2022, by region ÌÇÐÄÆÆ½â°æ, /statistics/1310937/streaming-services-viewing-time-growth-wordwide-region/ (last visited July 26, 2026)
Year-over-year growth in viewing time of streaming services worldwide as of 2nd quarter 2022, by region [Graph], Conviva , September 12, 2022. [Online]. Available: /statistics/1310937/streaming-services-viewing-time-growth-wordwide-region/