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Share of premium video viewership in Japan in 2022, by content category

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Sources

Release date

February 2023

Region

Japan

Survey time period

2022

Special properties

real consumption of 25,000 online users on all android and iOS devices; measured platforms include Amazon Prime Video, Disney+, Hulu Japan, Netflix, TVer, and U-Next; categories include subscription video-on-demand (SVOD), ad-supported video-on-demand (AVOD), and freemium

Citation formats

Premium video viewership share in Japan 2022, by content category

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2023
Japanese anime accounted for ** percent of the premium video viewership in Japan in 2022. Domestic anime and live-action programs made up ** percent of the premium video consumption during that year. Premium video viewership included consumption measured for the categories subscription video-on-demand (SVOD), advertising video-on-demand (AVOD), and freemium.
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